הקופי הטוב בעולם- פודקאסט- פרק 2
דף מכירה שמכר ייעוץ במליון דולר בחצי שנה
אם אתם מחפשים מודל של דף מכירה, פשוט לקחת וללמוד, יש לכם כאן דף מתאים לזה.
יש בו מקבץ טכניקות חכמות שנכתבו ביד אמן,
לקרוא, לנתח, ליישם.
פרנק קרן הוא משווק אמריקאי וזוהי גרסה של מכתב המכירות השנתי שלו לאיתור לקוחות טובים לייעוץ.
אם להסתכל על פרק אחד בקורות החיים שלו, אציין רק שהוא התחיל כאיש מכירות, נקודה שנראה שמשותפת להרבה אנשים שהצליחו עסקית.
הדרך שלו להצלחה עסקית התחילה בשמיעת קלטות של טוני רובינס, שהוא השאיל מאביו החורג, למידה של קורסים מוקלטים ובהם כאלה שמלמדים למכור בדואר רגיל – נייר, מה שנקרא snail mail.
המכירות הראשונות שלו היו של מוצרי מידע לאילוף כלבים ותוכים אותם מכר לבעלים שלהם. לדבריו, שם נחל את ההצלחה הראשונה הגדולה שלו.
כיועץ עסקי הוא מוכר ייעוצים במחירי פרימיום. בדף שלפנינו נראה שימוש חכם, מתוחכם ולכאורה כזה שלוקח סיכון גדול, ותיכף גם נבין איך הוא ממזער את הסיכון שנראה גדול, למידה מאוד מאוד נמוכה.
הגרסה הזו היא מ 2013. אם תחפשו תראו שלמעשה גם עכשיו הוא משתמש בגרסה כזו או אחרת של המכתב הזה.
יש כאן כמה וכמה נקודות לגנוב ולהשתמש בהן
1. היפוך החביתה: מיקום מוכר- קונה
שימו לב כיצד הוא הופך את היוצרות, וממי שמנסה למכור לך, הופך להיות זה שאתה מנסה למכור לו.
2. היפוך סיכון – נראה כאן כיצד הוא לכאורה לוקח את הסיכון עליו, עד שזה מרגיש ממש לקיחת סיכון פיסי, הוא בונה את האמירה הזו כך שבסוף הוא זה שלכאורה עשוי לשלם לך.
3. משתמש באקסקלוסיביות באופן מסיבי
זה לא לכולם, ואכן מציב קריטריונים שגורמים לקורא לשאול את עצמו "האם אני מתאים?"
מה מחפש כאן פרנק קרן?
בעלי עסקים שעושים כמעט הכל כמו שצריך, מלבד שיווק.
מראש הוא מאתר את אלה שהסיכוי להצליח איתם גבוה וכך גם בונה את המוניטין העתידי שלו כמי שמצליח עם אחוז גבוה מהלקוחות, תיכף ניגע בזה בתוכן עצמו.
הטקסט:
Would You Like Me To Personally Double, Triple, or Even Quadruple Your Business …For Free?
From The Desk Of Frank Kern La Jolla, Ca. March 2013
Dear Friend,
I'm looking for a "dream" client that I can bring in massive windfalls for.
If you're that client, I will personally work with you one-on-one in your business to help you double, triple, or maybe even quadruple your revenue for the next 12 months.
You Pay Nothing Out Of Pocket, Ever.
Here's why. The first thing I'm going to do for you is to personally help you create a strategic plan to bring in immediate money.
There's no charge for this and it only takes about 45-90 minutes for us to do together.
(After doing this type of thing for almost 14 years straight, I've gotten pretty good at fast results).
14שנה – עונה על ההתנגדות איך בכל כך מעט זמן אפשר לעשות משהו בכלל? |
Anyway, I'll even do most of the heavily lifting for you ….telling you exactly what to send, how to position your offer, and how to bring in back-end money (איך להביא הכנסה צדדית) as well.
At the end of this initial planning session one of these three things will happen:
1. You love the plan and decide to implement it on your own. If this is the case, I'll wish you the best of luck and ask that you keep in touch with me to let me know how you're doing.
2. You love the plan and ask to become my client so I can personally help you execute, maximize, and profit from it ASAP.
If that's the case, we'll knock it out of the park (נעשה את זה בצורה יוצאת דופן טובה) …And that's a promise. Every single one of my clients gets results. Literally. Every. Single. One.
3. In the unlikely and unprecedented event that you feel like you wasted your time, I will send you $1,500.00 as payment immediately.
חתיכת פיצוי
No questions asked. Your time is your most valuable asset you have, and I respect that.
It really is that simple and there's no catch.
Think about this.
The "worst" that can happen is you get $1,500 for "wasting" 45-90 minutes of your time.
The best that can happen is we work together one on one to increase sales and profit several times over.
That's Why This Is
The Closest Thing To FREE MONEY
You'll Ever See.
Here's how it'll work:
First, we get on the phone one on one and go over your business.
I take a look at what you've got, what you're doing, and what you want to achieve going forward.
Once we have those "raw materials", I help you come up with a strategic plan of action to immediately increase your profits dramatically.
There are a number of ways I might do this for you.
For example, I might show you how to restructure your offer
for a better price point, how to create recurring revenue
(even without a continuity program), how to pull in buyers
from untapped sources(מקורות שלא נגעו בהם – רשימות לקוחות, קונים שלא בתוך ה CRMמועדון לקוחות שמעולם לא קיבל סדרה ראויה של מיילים..), or how to reactivate past customers
And if you have a list of prospects, we're bound to whip (אנחנו מחויבים לגרום) up a
quick promotion you can run within days …and have the cash
register ringing over and over again.
And like I said, there's no charge for this.
So Why Would I Offer It?
Two reasons:
First of all, I enjoy it. This type of thing is what I do best, and it
makes me very, very happy to see someone achieve financial
success (and all that comes with it) as a result of the help I
give them.
Second of all, it's how I attract top-level clients.
Here's how that works:
Assuming you're happy and you want me to crank out these
types of plans for you all the time, you'll probably want to
continue working together long term so I can help you
implement them.
If this is the case, I might invite you to become a consulting
client.
My "fee" is $9,750 a month …but if you think about it, it really doesn't "cost" you anything.
Why?
Because I expect to make you much more than $9,750 in the
first month …and if we keep working together over the next 12 months, I'm confident I can double your entire business …at minimum.
Actually, I can give you a plan to make more than $4,860
during our first conversation – which is free!
So you'll see the value by the time we hang up the phone –
without ever spending a dime.
And look. If you don't want to become a client, don't worry
about it. You won't get any sales pitch or pressure from me of
any kind, ever.
In fact, here's my "GIANT BALLS PROMISE" to you .
You Find Our Conversation To Be Incredibly
Valuable Or I'll Pay You $1,500.00 Immediately
To Compensate You For Your Time.
Now, obviously this is an amazing offer which you'll probably
never see from any other "Internet guru" in the world.
Think about it.
I'm personally generating a profit-plan for you up front
-for free – and then letting you pay me later if (and only if) you
decide to work together long term.
Plus, I'm taking it one BOLD step further by guaranteeing you'll
find this free plan immensely valuable – or I'll pay you
$1,500.00 just for wasting your time.
Just tell me, and it's yours. No questions asked.
Who Else Would Do That?
NOBODY. (I checked).
But I'm happy to put it on the line like this because my
consulting clients always get great results.
Period.
After all, I'm the highest paid direct response Internet
marketing consultant and copywriter on the planet for a
reason.
My stuff works, and I know that if we work together, you'll
make money.
Consider this:
Over the past six years, I've generated over 47 MILLION
DOLLARS in sales for myself and my private clients.
This is why I'm sought out by celebrity entrepreneurs
like Tony Robbins, best selling authors like Neil Strauss,
television personalities like Dean Graziosi, and just about every "business guru" you can name.
Anyway – as you can imagine, I'll get a LOT of interest from
this letter.
And that's why I need you to read this next part carefully:
This Is NOT For Everybody.
Here's Who I CAN
Help:
I'm VERY picky about who I'll speak with and I've got a strict(but reasonable) set of criteria that needs to be met in order
for us to proceed.
Here it is:
- You have to have a solid business already.
This offer is for people who are up and running already and
simply want to run a lot faster and a lot farther.
You should be doing around high-six to seven figures or
more each year already.
Oh, and I won't work with beginners, get rich quick people, or
"biz-opp" folks.
No shenanigans
- You must have a steady flow of leads and customers
This means that you're getting consistent traffic and making
sales already.
You're running ads, you're promoting, and you're selling stuff.
You don't have to be "everywhere" or "huge" …I just need you
to be PRESENT in your market.
3. You must have a list.
It doesn't really need to be that big …just responsive. (Finally!
Size actually doesn't matter!)
4. You must have a good, solid product and a good reputation.
Everything we do together will not only be bringing you more
sales and profits, but we'll be doing it in a way that creates
MASSIVE goodwill (ערך מוסף) in your market.
And in order for us to do that, you need to have your act
together. (להתחיל להתנהג כמו שצריך, להתארגן על עצמך)
In other words, you need to be legit.
5. You MUST follow directions. (Don't worry, I won't ask you
to do anything weird.)
After all, if you don't actually implement the stuff I give you,
neither one of us will make money.
That's it! Those are all my requirements.
Here's What I Want You To Do Next
If you meet the criteria above and would like to talk to me
personally about getting you incredible results, then I'll happily
set aside some time for you.
Here's how the process works:
First, you'll need to fill in an application. Don't worry, it's
simple and unobtrusive.
I just need to know what you're selling, get an idea of what
you want to accomplish, and so forth.
I'm also going to ask for a "real person" deposit" of $750.
Don't worry, I could care less about your $750.
I'm just using it as a "filter" to keep the time-vampires at bay.
I'll give it back right after we hang up (unless I take you as a
client – and in that case, I can apply it to your balance.)
Here's What Will Happen After That.
Once I have your "real person" deposit and your application,Jeryl from my office will call you and set up a time for us to
talk.
She's been my "right hand" for 10 years, is my ONLY employee,
and she'll be contacting you in about 48 business hours at the
most.
Our initial call will be between 45 and 90 minutes.
This is where we really begin working to figure out exactly
what you want …and how to make it happen.
I'll painstakingly (דקדקני, בתשומת לב) review your goals, your offers, and so
forth …and I'll deliver a plan to bring in money immediately.
If you see the value in becoming high level client, great! We
can talk about it.
And if you don't want to become a client – that's OK too. I'll
return your deposit as soon as we hang up. No biggie.
And if you tell me I've wasted your time, I'll give you DOUBLE
your deposit back immediately.
So you literally can't lose.
(By the way – I've never had anyone feel like their time was
wasted. EVER. That's why I can make this offer. I DELIVER.
Would anyone else take such a risk?)
WARNING – TIME IS A FACTOR
This opportunity is extremely limited because of the intense
one-on-one time needed in order to provide you with results.
Therefore, it is physically impossible for me to work with more
than a handful of people.
Also, you should realize there's a very large demand for
personal one-on-one help from me, and what I'm offering to
you is unprecedented.
So with that said, know that the window of opportunity won't
be open long.
If you feel like this is right for you, click here, leave your
application and let's talk.
Talk soon,
Frank Kern